How to organize campaign links
Separate channels, use clear names and compare results while preserving the original destination.
Start with the destination
Before promoting a campaign, open the destination page on a phone. Check that the product, form or content is available without requiring an unexpected sign-in. A short address makes distribution easier, but it does not fix a slow page or a confusing offer. Prefer HTTPS and test every parameter the website needs to work.
One link for each channel
Create different addresses for channels you want to compare: one for your bio, another for messages and another for printed materials. Use names that make sense to your team, such as september-fair or bio-catalog. Avoid putting customer names, emails or phone numbers in the address. Dashboard search finds the short address, destination and title.
Prepare parameters before shortening
If you already measure campaigns on the destination website, build the URL with that tool's parameters before shortening it. For example: https://example.com/catalog?utm_source=instagram&utm_medium=bio&utm_campaign=september. The parameters belong to the destination and are preserved during redirects. Tyn.bio does not turn these parameters into personal identification for dashboard metrics.
Test as a visitor
Copy the final link, open a private window and confirm the destination. If it has a password, test an incorrect password and then the correct one. If the link has an expiration or click limit, remember that your human test may also use an access. For printed materials that will last for months, avoid short expiration periods and keep access to the account that manages the link.
Compare equivalent periods
Choose a period in the dashboard and compare it with the previous interval of the same length. Clicks indicate visits to the short address; they do not prove a sale or that someone read the content. To evaluate business results, also track records at the destination. Note changes to the offer and distribution so you can interpret fluctuations in context.
Questions about this guide? Contact the team.